CantandoADVISORS

Practical advice. Meaningful progress.

Build a stronger
business.

Partners in the work. Part of your team.

We help business leaders grow revenue, improve how work gets done, and put AI to practical use. Working alongside your team, we bring experienced leadership and hands-on support to turn priorities into progress.

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  • GROWTH STRATEGY
  • BUSINESS OPERATIONS
  • AI ADOPTION
Built around your business.

Your goals.
Our shared commitment.

You know your business.
We get to work alongside you.

Whether you need a clearer growth plan, reporting you can act on, simpler ways of working, or a practical starting point with AI, we start by understanding your business. Together, we agree on priorities and get to work with your team to make progress you can sustain.

What we do

Three ways to
move your business forward.

Start with the need that matters most. We can help with a focused challenge or bring these capabilities together as your priorities evolve.

01

Growth Strategy
& Leadership

Set clear growth priorities, understand what drives revenue, and give your team the leadership and structure to execute.

  • A clear go-to-market plan
  • Revenue visibility you can act on
  • Leadership that drives follow-through
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When we can help

You’re entering a new stage of growth, teams are working toward different priorities, or leadership needs a clearer view of what is driving performance. We work with companies of any size, from a focused challenge to an ongoing leadership role.

Where we focus

  • Set the direction. Translate growth ambitions into customer and market priorities, an aligned commercial plan, and clear choices about where to focus people and investment.
  • Connect the revenue organization. Align sales, marketing, customer success, and finance around ownership, customer handoffs, shared measures, and leadership decisions.
  • Strengthen execution. Make pipeline, forecasting, and performance reporting useful for deciding where to intervene, what to resource, and how to stay on course.
  • Lead alongside your team. Provide fractional GTM leadership to set priorities, coach leaders, guide delivery, and build a repeatable operating rhythm.

What we build together

A prioritized growth and execution plan, clear responsibilities, a focused leadership scorecard, and a practical cadence for reviewing performance and making decisions.

Talk through your growth priorities
02

Business Operations
& Change

Simplify how work gets done, connect financial insight to decisions, and help people adopt changes that improve the business.

  • Simpler processes and clear ownership
  • Better insight into performance
  • Change your team can put into practice
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When we can help

The business has outgrown the way it operates, leaders lack the information they need, or an important change is getting stuck between teams. We help connect the decisions at the top with the work that happens every day.

Where we focus

  • Clarify how the business runs. Define priorities, decision rights, team responsibilities, and a workable cadence for planning and accountability.
  • Connect finance and operations. Review management reporting, revenue and cost drivers, budgets, and performance measures so leaders can see tradeoffs and act with greater confidence.
  • Improve work across teams. Simplify processes such as onboarding, quoting, approvals, and invoicing. Address handoffs, duplicated effort, and the way existing systems support the work.
  • Bring people through change. Build stakeholder alignment, explain what is changing and why, equip managers, and support teams with communication, training, and feedback.

What we build together

A practical operating improvement plan with clear owners, useful performance measures, simpler workflows, and a communication and adoption plan that fits your team’s capacity.

Discuss how your business runs
03

AI Adoption
& Team Enablement

Give your team a useful starting point with AI, build confidence through hands-on practice, and reduce repetitive work.

  • Practical uses in everyday work
  • Confident people and clear guidance
  • Useful habits that save time
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When we can help

Your business has had limited experience with AI, people are unsure where to begin, or a few individuals are experimenting without a shared approach. We meet your team at its current level and help turn interest into useful, consistent adoption.

Where we focus

  • Find useful starting points. Learn how your team works and identify familiar tasks where AI can help, such as drafting communications, preparing meeting follow-ups, finding information, or creating a first-pass analysis.
  • Choose tools and set clear guidance. Start with tools you already have, compare options where needed, and agree on what information people can use, how outputs should be reviewed, and who owns decisions.
  • Build skills through practice. Give people hands-on, role-specific training in asking useful questions, providing context, checking responses, and applying AI to their own work. Create reusable examples and make room for questions.
  • Make it part of everyday work. Pilot a small number of uses, gather feedback, and help teams develop repeatable habits. Track what saves time or improves quality, and expand as people gain confidence.

What we build together

A small set of practical use cases, recommended tools and clear usage guidance, hands-on training, reusable examples, and an adoption plan your team can build on as confidence grows.

Find your team’s starting point

One business. Connected decisions.

Growth depends on how your business operates and how your people adapt. AI is part of how we approach growth and operations wherever it can help. Our AI adoption offering gives teams with less experience a practical foundation: useful tools, hands-on learning, and everyday habits.

What you can expect

Experienced partners.
A practical way forward.

You work directly with us. We bring perspective and hands-on support, building on the people, knowledge, and systems already in your business wherever practical.

Let’s find your starting point
  1. 01

    Understand what matters

    We listen, learn how your business works, and agree on the problem to solve and what meaningful progress would look like.

  2. 02

    Make the plan clear

    Before work begins, we agree on priorities, scope, responsibilities, timing, and fees. You know what to expect and who owns each part.

  3. 03

    Build progress you can sustain

    We work alongside your team, review progress regularly, and adjust together. Clear handoffs, practical guidance, and training help your people carry the work forward.

Relevant experience

A closer look
at the work.

Examples from our consulting work and prior operating roles, shared anonymously. A practical look at the questions we help leaders answer and the work behind them.

GTM LEADERSHIP & OPERATIONS

Finding the priorities behind a growth plan.

A leading fintech company

In a fractional GTM engagement, we interviewed commercial leaders and team members, joined deal and account reviews, and examined reporting, sales incentives, and training materials.

The work identified opportunities to make sales reporting more useful to leaders, clarify the role of the CRM in daily work, and bring greater consistency to team enablement. Those observations informed discussions about where leadership should focus next.

CYBERSECURITY BUSINESS OPERATIONS

Assessing how the revenue organization runs.

A PE-backed cybersecurity company

A focused revenue operations assessment combined conversations with business leaders and team members with reviews of sales reporting, the technology stack, bookings and billings, and forecasting practices.

The work examined how people, information, and systems supported the commercial organization, helping frame priorities for operational leadership and further review.

REVENUE VISIBILITY

Connecting the deal to the revenue picture.

A PE-backed tech company

We worked with finance and revenue operations leaders to strengthen pipeline, forecasting, and recurring-revenue reporting using the company’s existing systems and team.

Early work included walking through recurring-revenue definitions and contract examples with finance, including how renewals and expansion affected reporting. These findings informed the requirements for deal data, reporting, and the next stages of implementation.

PRACTICAL AI

Making AI part of how the team works.

An industry-leading SaaS company

We developed an AI adoption roadmap focused on helping sellers and the operations team work more effectively.

The program included a launched internal knowledge assistant for training and product questions, active AI tools to flag commission anomalies for review, and a rollout of AI-supported call summaries and follow-up. The roadmap connected these efforts to familiar workflows and clear adoption priorities, with the focus on enabling the existing team.

The people working alongside you

Meet Matt & Amy.

Business leaders, collaborators, and people who care about making the work better.

Matt Cantando

Matt Cantando

Matt brings more than 25 years of experience connecting business strategy with everyday execution. His background includes leadership roles at Microsoft and Oracle, growth-stage and private equity-backed software companies, and advisory work with business leaders. His expertise spans go-to-market strategy, revenue operations, business transformation, acquisition integration, and practical AI adoption.

Matt is comfortable moving between executive decisions and the work needed to carry them out, whether that means shaping a growth plan, making reporting useful, or helping teams put AI into practice.

Amy Cantando

Amy Cantando

Amy brings two decades of experience in finance and business operations, with a strength in communication and helping teams navigate change. Her background includes finance work at Porsche and more than a decade at Microsoft, where she worked in financial analysis, sales operations, training, and strategy for its small and midsized business organization.

Her work has included financial planning, supporting small and midsized business strategy, and communications for programs reaching more than 20,000 sellers. Amy helps turn complex priorities into clear plans and equips people to work in new ways.

Why we do this

Helping people is at the heart of Cantando Advisors. We care about the business you’re building and the people building it with you.

Let’s start a conversation

What could work
better in your business?

You don’t need a finished brief or a fully defined project. Tell us what’s working, what’s getting in the way, and what you’d like to improve. We’ll talk through your priorities and whether we can help.

Email Matt